Will your customers buy your products again?
Why do they use your products and how do they consume them?
What reported effects do your products have on your customers?
Marketers ask these questions to find out who’s buying their products and to find out how customers are consuming. Marketers need to understand their target customers to ensure their products are reaching them.
Product feedback is key to obtaining consumer insights, but how can marketers gather statistically significant cannabis data on a national scale? To address marketers and analysts’ needs, we’ve developed the Review Module to provide the insight previously missing from the cannabis marketing landscape.
Here are the key metrics in the Review Module:
Average Product Ratings
The average star rating from 1 to 5 for each of your products consumed.
It helps you track how your product consumers feel on average about how your products deliver on their expected features.
The percentage of your product consumers who partake in specific activities while consuming your product.
It helps you track which activities are most often associated with consuming your products.
The percentage of your product consumers who feel specific effects while consuming your product.
It helps you track which effects are most often associated with consuming your products.
Methods of Consumption
The percentage of your product consumers who consume your product in a specific way.
It helps you track which methods of consumption are most often associated with consuming your products.
Number of Product Reviews
Total count of product reviews on lift.co for each of your products.
It helps you track how many of your product consumers are becoming word-of-mouth advocates online.
Purchase Product Again
The percentage of your product consumers who are likely to purchase your product again.
It helps you track what proportion of your product consumers are likely to purchase your products again.
Review Sentiment Analysis
The percentage of your product consumers who rate your product ‘positive’ (4-5), ‘neutral’ (3) or ‘negative’ (1-2).
It helps you track how your product consumers feel about your products.
Review Verbatim Text
Full list of review details including Date, Brand, Product, Review Title, Review Text and Star Rating.
Read the individual reviews and ratings left by your product consumers.
The percentage of your product consumers who experienced help with specific symptoms while consuming your product.
It helps you track which symptoms are helped with most often when consuming your products.
Understanding consumer behaviour and gaining product-market alignment is critical for success. Having the right information is key to planning and optimizing for this.
Each of our data modules is built on data submitted daily to us by tens of thousands of Lift.co users: hundreds of receipts, reviews and brand data inputs every day.