If you’re new to Cohesion and you’re not sure where to start, then you’ve come to the right place!
Cohesion is a Consumer Insights Data Dashboard built for cannabis marketers. In the dashboard, you’ll find a Scorecard that displays real-time data about your brand.
(click to enlarge)
The Scorecard features nine key metrics used in every marketer’s playbook. Think of it as a summary that tells you if you’re on track. It provides brand and sales metrics, and answers questions such as:
- How much of the cannabis sold in Canada this month was your brand’s?
- Would customers buy your products again?
- How many budtenders would recommend your product?
The nine key marketing metrics you’ll find in the Scorecard are:
- Under RECEIPT Module
- Projected Sales Dollars
- Projected Customer Count
- Projected Market Share
The Receipt Module shows you the volume of your product sales across the country, how many customers bought your product, and what your market share is compared to your competitors. This data is collected through receipts submitted to Lift.co by verified cannabis consumers.
- Under REVIEW Module
- Number of Product Reviews
- Average Product Rating
- Repeat Purchase Intention
The Review Module shows you how many verified cannabis consumers have reviewed your product, what they rated the product on average (out of 5), and how many would buy it again.
- Under BRAND Module
- Brand Awareness
- Net Promoter Score
- Budtender Brand Knowledge
The Brand Module shows you how familiar consumers are with your brand, if they prioritize it when buying product, and how likely budtenders are to recommend your product.
Scorecard metrics are updated in real time, but are displayed on a month-to-month basis so you can track your progress. Each of our modules is built on data submitted to us by tens of thousands of Lift.co users: hundreds of receipts, reviews and brand data inputs every day.
Cohesion stands apart from other data products on the market by providing a complete view of the customer. It provides a holistic view through sales performance, consumer sentiment, brand positioning, marketing performance, and audience targeting.
If you’d like to dig deeper into the data to harness the full power of Cohesion and understand WHY certain metrics are changing, you can access the drill-down modules (available upon purchase) attached to your Scorecard. There you’ll find even more information to supplement and expand the high-level metrics found in your Scorecard.
