Data Insights
A consumer insights data dashboard built by cannabis experts for cannabis marketers
Cohesion makes it simple to uncover insights using millions of Lift & Co.’s cannabis consumer data points to better inform brand strategy, marketing and merchandising. The data is displayed in real-time in a scorecard with drill-down modules available as needed for deeper analysis.
* For a limited time only — Get a 1 year free trial of the Cohesion Scorecard. Available to select licensed producers. Offer valid till Dec. 31, 2019.
Inform, understand, optimize & track your cannabis marketing efforts with Cohesion.
Complete view of the customer
Cohesion provides a holistic view of the consumer through sales performance, consumer sentiment, brand positioning, marketing performance, and audience targeting.
Reliability informed by experts
The Cohesion platform is built by experts with 5+ years of industry knowledge and consumer data. It has a +/- 7.5% margin of error and a 95% confidence level.
Needs-based module packaging
Choose the data modules that suit your current business needs, and scale your insights with additional modules as your business needs change and grow.
Data from across Canada
Cohesion’s data is properly representative of the entire population of Canada.
Cohesion Scorecard
An all-encompassing scorecard to monitor and analyze your cannabis brand’s performance. Displays a high level snapshot of key metrics from Receipt, Review, Brand modules.
- RECEIPT Module: Projected Sales Dollars, Customer Count, Market Share
- REVIEW Module: Number of Product Reviews, Average Product Rating, Repeat Purchase Intention
- BRAND Module: Familiarity, Consideration, Budtenders Recommendation
Drill-Down Modules
Add-on data modules drive deeper insights through the Researcher.
For deeper insights, clients purchase individual data modules to explore dozens of metrics and dimensions across Receipts, Reviews, and Brand modules. Understand what products consumers are buying, what they’re saying about products and what their brand awareness, engagement, perceptions and loyalties are.
Custom Research Services
Get answers to your marketing questions from the right people in the right locations at the right time. Choose between our omnibus survey, focus groups, or custom surveys to meet your research needs. Our data and research products are informed by 5 years of industry knowledge and expertise and target verified budtenders, cannabis consumers, and non-cannabis consumers.
Cohesion Scorecard
Cohesion Scorecard
An all-encompassing scorecard to monitor and analyze your cannabis brand’s performance. Displays a high level snapshot of key metrics from Receipt, Review, Brand modules.
- RECEIPT Module: Projected Sales Dollars, Customer Count, Market Share
- REVIEW Module: Number of Product Reviews, Average Product Rating, Repeat Purchase Intention
- BRAND Module: Familiarity, Consideration, Budtenders Recommendation
Drill-Down Modules
Drill-Down Modules
For deeper insights, clients purchase individual data modules to explore dozens of metrics and dimensions across Receipts, Reviews, and Brand modules. Understand what products consumers are buying, what they’re saying about products and what their brand awareness, engagement, perceptions and loyalties are.
Custom Research Services
Custom Research Services
Get answers to your marketing questions from the right people in the right locations at the right time. Choose between our omnibus survey, focus groups, or custom surveys to meet your research needs. Our data and research products are informed by 5 years of industry knowledge and expertise and target verified budtenders, cannabis consumers, and non-cannabis consumers.
Great alone – even better together
Get more leads, boost your sales, provide better customer experiences or all of the above! Our products work better together.
