5 Effective Cannabis Marketing Campaigns That Worked In Canada

by Amber Craig | Aug 19, 2019 | Advertising

Traditional marketing tactics don’t exist in Canada’s cannabis space. Evoking emotion and lifestyle: not allowed. Big advertising spends displaying your product and its benefits: definitely not allowed. Sponsoring concerts and sporting events: well, Health Canada has...

5 Creative Strategies For Marketing Cannabis In No-Brand Land

by liftcobusiness_admin | Jul 26, 2019 | Advertising

Anyone purchasing cannabis through a legal retailer will probably notice the plain product packaging: opaque plastic containers with standardized health warnings and limited brand elements, designed in a way that doesn’t evoke “glamour, recreation, excitement,...

The Cannabis Recruiters’ Guide To Hiring The Right Person

by liftcobusiness_admin | Jul 5, 2019 | Advertising

CanMar Recruitment is dedicated to serving the Canadian cannabis industry; one qualified employee at a time. CanMar specializes in providing high-quality recruitment and business solutions to all firms across the cannabis space, while working closely with the top...

‘The Thrill Of It All’: First Cannabis Stores Open Across Ontario

by liftcobusiness_admin | Apr 1, 2019 | Advertising

Ontario’s much-awaited retail cannabis market finally made its debut on Monday — well, 40% of it, anyway. Only 10 of the province’s planned 25 stores were open on Monday, according to the Alcohol and Gaming Commission of Ontario. The bulk of the open stores — a...