by Audrey Carleton | Sep 10, 2019 | Data Insights
For years, cannabis consumer data has had its limits. While many licensed producers and cannabis brands rely on point-of-sale data to gather knowledge on product demand and purchase volume, these statistics stop short of providing meaningful insights into consumers,...
by Audrey Carleton | Aug 6, 2019 | Trade Marketing
Anticipation around Canada’s second wave of legalization — when commercial edibles, beverages, topicals, and extracts become legal — is high. Licensed producers are racing to develop the most appealing products to reach new consumers, enticed by the novelty of...
